Robin Robins IT Marketing and IT Sales Expert to Computer Consultants
Who Is Robin Robins And Why Is Everyone In
The IT Industry Talking About Her?
Robin Robins is an independent marketing consultant, sales trainer, and author that specializes in inexpensive and highly effective marketing strategies for small to medium VARs, Systems Integrators, MSPs, Solution Providers, and IT consulting firms. She has developed and authored the Technology Marketing Toolkit System which is considered to be the definitive guide to marketing technology products and services. To date, over 8,000 IT business owners from 43 different countries have purchased and implemented this marketing system in their business.
Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, and Strategies for Success, and has been interviewed and published in VAR Business and Sales and Marketing Magazine. She currently writes a monthly column for eChannelLine.com, SMB Nation Partner Magazine, Microsoft’s Partner web site, and runs the largest sales and marketing coaching program in the world for IT consulting firms.
In addition to her extensive experience with IT service firms, Robin has also developed marketing strategies for over 4,500 businesses in 14 different industries across North America, Australia, and Europe. This includes both online and off-line marketing strategies for computer training schools & universities, franchise organizations, software companies (Novell, Surf Control, AVG anti-virus, and Microsoft), financial services, seminars and events, member organizations, and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful and sales driven organizations in the world.
To educate 100,000 IT business owners on how to generate more revenue, profits and success in their business, to give 10,000 the tools, training and support they need to be more than mediocre, to save 5,000 from closing their doors or bankruptcy and to make 250 millionaires.
Why Does Robin Work With Small IT Firms And
Not The Big Guys?
In many ways, it's easier to work with a larger firm that's already established and has achieved a level of success on their own. They are already doing a lot of things right, they have money to invest, an established client base and a good reputation in the marketplace to build on. And, while I could (and have) consulted with larger IT firms, I have chosen to work with small IT firms and startups for three main reasons:
First, I find many big firms frustrating to work with. It's next to impossible to get anything implemented because of all the politics and red tape. Everything is a committee decision that only serves to stall action and water down ideas. Plus, there is a lot of "schmoozing" that has to go on to get in the doors in the first place. I'm not a good "schmoozer" and refuse to kiss up to someone to earn their business. I stand on results and results alone. I don't usually find any of this with small business owners.
Second, I enjoy the challenge of working with the small firm. All my life I've had to build something from nothing, and that's what I've gotten really great at - scrappy, creative and really, really smart strategy coupled with hard work.
Third (and probably most important), I love helping the 'underdog.' When a client comes to me with a story about how I've helped them finally get the financial success they so desperately needed, or that I've helped them get out of debt and save their business (and sometimes their marriage!) I'm totally fulfilled. That gives me far more personal gratification than helping a $50 million dollar firm generate an increase in sales. I've built my business from nothing and know how hard it can be to start and grow a business when you've got no money, no help and the world on your shoulders. I'm proud to be that "rock in the storm" to help my clients enjoy the same level of success and financial freedom I've been able to achieve myself.
My Business Soul:
- To always give my clients products and services that exceed their expectations.
- To earn the trust and respect of my clients through kept promises and honesty.
- To proactively contribute to not only my clients’ financial success, but also their emotional, physical, and spiritual well being.
- To make a positive contribution in some small way to every person I have the opportunity to touch.
Author and CEO
Click the "play" button below to hear Robin explain why the Toolkit is and who it's designed for: