The 3 Core Components Of The Toolkit
That Make It So Effective
That Make It So Effective
An ESSENTIAL Education About What Good Marketing IS And How It Should Work. Why do so many MSPs and IT services firms struggle with marketing and NEVER seem to strike upon something that works consistently to bring in high-profit clients? Because they lack a fundamental understanding of marketing and lead generation. Because of this, they hop from one thing to the next, trying this, trying that, spending money all along the way, with nothing to show for it but a big pile of frustration and an empty bank account. Once you learn what I’ll reveal to you about marketing, lead generation and client attraction, you’ll no longer fall prey to marketing consultants and companies selling you the next “new” shiny penny of marketing. You’ll be able to make marketing work ACROSS THE BOARD in ALL types of media – websites, SEO, e-mail, direct mail, telemarketing, trade shows, Facebook ads, LinkedIn prospecting, radio ads, etc. There ARE rules and fundamentals to making ANY type of marketing work – and I’ll reveal that structure to you, step-by-step.
Fill-In-The-Blanks Marketing Templates And Campaigns. Next, I’ll give you proven templates and campaigns that have been researched, tested and refined from 16+ years of in-the-trenches experience in marketing and selling IT services. This is an ENORMOUS time-saver. Now you don’t have to be “creative” to be great at marketing. In fact, it’s best if you DON’T get creative and DON’T change anything on the campaigns (at least at first) – just follow the recipe we’ve outlined. It would cost you over $100,000 to have a professional marketing copywriter create these templates for you (that’s the absolute, indisputable, unexaggerated truth), but they’re all INCLUDED in the Toolkit. From simple e-mail campaigns to free reports, you’ll have the tools and templates you need to really launch your IT services marketing plan. Plus, we’re always adding new campaigns, new resources and new templates every month.
24/7/365 Support. From Q&A calls with Robin, to Deep Dive webinars, “How-To” calls and our member “forum” we call the QUE (stands for Questions, Updates and Exchanges), you’ll never be left on your own to get help. You are also welcome to e-mail questions in and call our office to talk to our client concierge, who can point you in the right direction, provide a template, a tool, a recording or other resource to help you.
Here Are Just A FEW Of The NEW Campaigns, Tools, Templates And Strategies You’ll Get Access To:
- A NEW backup and disaster recovery campaign that is generating thousands of dollars in NEW recurring revenue streams; one client simply e-mailed this campaign to the 23 clients on his list and sold 5 annual BDR contracts within 24-hours for a PROFIT of $22,366 (no, I’m not kidding).
- The auto-pilot marketing system that will bring you a steady flow of ready-to-buy prospects without begging, pleading or heavy sales prospecting.
- The “3-step” managed services marketing system that is consistently generating $6 in sales for every $1 spent on mailing it out – this campaign is SO successful it was written up in DM News (Direct Marketing News). This has to be THE most successful marketing campaign EVER WRITTEN to sell IT services, bar none.
- The seminar marketing system that will consistently generate windfall sales of $100,000 or more in a single afternoon; I’ll give you the marketing system to get the right decision makers in the room and close them on the spot.
- The credibility-building campaign one client used that generated over a quarter of a MILLION dollars in new sales with ONE mailing; this single campaign that is CHEAPER than printing a brochure will position you as an “in-demand” expert and attract top-quality prospects to you without hard-selling or cold calls.
- The “street walker” marketing system that helped one client of mine generate $43,382 in NEW sales in less than 4 weeks using a high-school graduate and a stack of business cards.
- A Halloween campaign that generated an 800% ROI; this campaign was sent to 300 prospects and generated 22 responses WITHOUT telephone follow up! Since the last update, it generated $20,000 in sales without including the managed services back-end revenue.
- Three simple changes to your managed services sales presentation that will DOUBLE your close rate and eliminate sales objections. One client of mine increased his managed services monthly revenue by 398% in under a month with this SINGLE promotion!
- How to create a “shock-n-awe” package that will pre-sell any prospect, handle objections and grease the sales skids BEFORE you walk in the door.
- An “end of year” campaign that generated $26,000 in NEW sales in under 10 days.
- Simple, easy tricks using e-mail marketing to guarantee a double-digit click-through rate and response that almost NO IT firm gets right; if you are sending HTML e-mails I can guarantee you’re not doing it.
- A new “voice broadcasting” telemarketing system that will enable you to prospect hundreds – even thousands – of businesses automatically without making a single cold call.
- The single most important marketing piece you MUST have that will virtually guarantee you ONLY speak to highly-qualified prospects who are willing – even eager – to pay top dollar for IT support; this is price-shopper pest control for your business!
- An honest, direct and extremely powerful method for getting C-level decision makers of larger companies eager to take your calls, meet with you and learn more about your services.
- The “myth” of the unique selling proposition; how to stand out as the most in-demand IT consultant in your area even though you're selling the same services as everyone else.
- The “fool proof” marketing campaign checklist that will instantly reveal whether or not your marketing campaign will generate a response– be it a web site, postcard, Yellow Pages ad or flyer.
- Five unbelievably easy and simple changes you can make to your web site that will force an overnight increase of 23% to 74% MORE leads than your current site.
- A telemarketing script that will guarantee a healthy, hyper-responsive, highly qualified list of prospects – you should NEVER mail ANY list without using this “scrub” first; best of all, you don’t need an experienced telemarketer to do it.
- A “plant the farm” sales letter sequence that will introduce your company and services to every business owner in your area on the cheap; use this if you are brand new, don’t have much name-recognition or if you want to generate a quick surge of new leads and “name recognition.”
- An incredibly clever way to use Craig’s List, Monster and other “help wanted” web sites to get in the doors of bigger clients to sell managed services, project work and help desk services.
- A simple trick that will turn the blank space on the back of your business card into a new client magnet.
- The amazing “3 Question System” you can use on any client or prospect in any sales situation to INSTANTLY reveal exactly what that client's hot buttons are; this process is so powerful and SO simple you’ll be jumping out of your seat anxious to use it.
- A BRILLIANT trade show marketing campaign that will get people FLOODING your booth.
- The “charity-tie-in” campaign that will get you TONS of free press, a flood of new clients and the “halo” effect while simultaneously helping out a worthwhile charity you want to support.
Author and CEO
Click the "play" button below to hear Robin explain why the Toolkit is and who it's designed for: