Are you frustrated, unhappy and maybe even a little disgusted about how little revenue and growth your IT services firm is generating but don’t know what to do about it? Maybe you’ve tried a bunch of different things to market your business, but haven’t struck upon something that works consistently?
I understand – it is VERY difficult to market and sell outsourced IT services. Competition is extremely tough and clients seem to only care about getting the cheapest price. To make matters worse, most of the MSPs and IT services clients we work with are very good technically, but aren’t great at selling and lack the know-how to implement marketing systems that consistently bring in new high-paying clients.
That’s why we created the Toolkit. It gives you everything you need to quickly and easily implement a sales and marketing system to attract more high-paying clients WITHOUT requiring a huge marketing budget, marketing know-how or marketing team to implement.
If you can “cut and paste” and have a few hours a week, you can make this program work for you.
Total Value: ($4,759.00 )
As a member, you’ll get access to brand NEW marketing templates, business-building resources, live training sessions and Q&A calls every single month.
Total Value: ($2,997.00)
Where there are leads, there’s hope. The leads may just need to be nurtured a bit before they’re ready to purchase your product.
That’s where the Prospect Hopper System is the secret to building your list of high-probability prospects and bringing in a steady flow of NEW MSP clients.
Each month we create and distribute NEW drip marketing materials for you to use to drive lead engagement and start gaining new clients.
This is how you build a PRODUCTIVE and RESPONSIVE marketing list for your business.
If you can “cut and paste,” you can easily make these work for you.
Here is how this system works to give you a successful multi-media drip marketing campaign that will nurture your prospect list, and ultimately drive them to engage with you:
(This is a key component in your drip marketing campaign that provides an opportunity for prospects to warm up and engage with you through taking a ‘next step’ at the end of reading your article.)
(This is to help ensure you are maximizing your opportunity to have prospects engaged with you through reading your blog articles and getting them closer to a “next-step” with your company.)
(Direct mail is PROVEN to drive better response rates, greater visibility to your target market, and provides you with more opportunity than just your online efforts.)
(Social media marketing offers potential customers a chance to express interest in your business. This is a HUGE opportunity to reach new audiences and build your list to market!)
(These are written strategically by our experts using digital marketing copywriting strategies to get prospects to engage immediately.)
(If you follow every part of this checklist, you will have a highly successful drip marketing campaign to consistently bring in new leads and clients each month.)
Every month you’ll have the opportunity to join Robin and the other members in a LIVE Q&A session. This is your chance to get answers about marketing, websites, sales strategies, lead generation, pricing, building a sales and marketing team, growth, time management and more!
We also deliver a monthly “How-To” webinar with a senior MSP member on how they are successfully marketing, selling and growing their IT services business. This series is invaluable in giving you fresh, new ideas and strategies for making more money, eliminating frustrations and finding faster, easier ways to grow.
Get the detailed step-by-step playbook to effortlessly close more high-dollar IT contracts and managed services contracts without fee resistance, discounting or hard-close sales tactics. You’ll get access to 13 video sessions along with templates and scripts to position yourself as a trusted advisor and not “just another” sales rep.
Total Value: ($1,997.00 Value)
Total Value: ($497.00 Value)
Total Value: ($497.00 Value)
As a Toolkit Member, you’ll get 2 VIP tickets to our annual IT Sales and Marketing Boot Camp, which is THE biggest event in our industry focused on sales, marketing, leadership and being a more successful entrepreneur. You’ll also get a FREE virtual pass for your entire company so your employees can watch and participate without having to leave the office (or you can opt for virtual attendance if you cannot attend in-person). This event is NOT to be missed!
Total Value: ($4,594.00)
There is no doubt about it: Robin Robins, and the team at Technology Marketing Toolkit, have helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000+ IT services business owners for two decades, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.
In addition to her hands-on experience in working with IT business owners, Robin runs a phenomenally successful and profitable multimillion-dollar services business herself. Unlike many “ivory tower” consultants who run a business in their dreams, she can speak from actual experience in marketing, packaging and delivering intangible services, dominating a niche, assembling a “dream team” of colleagues (staff) and building a raving-fan, loyal client base.
David Javaheri, President
Direct iT
“Immigrating to America from Iran at age 16, I achieved my dream of becoming a business owner. While I was successful at growing my business to $2 million, I felt so defeated because I was STUCK at that level for eight straight years. So, I decided to attend Robin Robins’ IT Marketing Roadshow in San Diego.
My first order of business was changing the name of my marketing department to ‘Marketing Bombardment,’ since sales and marketing would be our primary drivers. Our most effective campaign was our ‘Three Steps To Easy Onboarding’ postcard and sales letter, which brought in 30 NEW CLIENTS for $85K in MRR and $200,000 in projects!
By implementing Robin Robins’ proven sales and marketing strategies and campaigns, I grew my revenue by $1,384,486 and my MRR by $150K by adding 40 new clients last year! I also added nearly a million dollars – $969,000 – in profit that same year!”
Scott Hagizadegan, CEO
Shield IT Networks
“After joining Robin Robins’ Producers Club and engaging in vendor and speaker presentations at the quarterly meetings, we applied so many key marketing strategies that helped us to thrive last year. We were able to grow our existing client revenue while getting some incredible new HUGE partnerships that will bring faster growth that would not have been attainable otherwise.
By improving my exposure and credibility with Technology Marketing Toolkit’s opportunities, including authoring a book and an exclusive cover article in MSP Success Magazine, we landed a partnership with one of the largest CPA associations in the US!
It’s been a fascinating thrill ride looking back at the roller coaster that was last year. Not only did we dodge many bullets, we also grew our MRR by a whopping 54% and our revenue by 147% to reach $2,142,000 in only our SECOND YEAR in business!
The best is yet to come! With the momentum we have with our cyber security offering and our new association partnerships, our goal is to hit $3M by next year, $5M in five years and $10M in just eight years.”
Roland Parker, Owner
Impress Computers
“Stuck in a rut, I had been living a real-life Groundhog Day. Despite our best efforts, our break-fix business was stuck at the $2 million in revenue barrier year after year after year. Fortunately, my wife and business partner convinced me to attend Robin Robins’ IT Marketing Roadshow.
While there, I saw and heard so many MSP success stories that I wanted to be a part of the action. I immediately signed up for Technology Marketing Toolkit’s Rapid Implementation Workshop to hopefully transform Impress Computers from a ‘stuck’ break-fix business to a growth-minded MSP.
Robin’s workshop was definitely like drinking from a firehose! It was fast-paced and competitive, and we threw everything we had into it. Then we armed ourselves with all the marketing tools, resources and knowledge to transform our business. Everything we did must have worked because we got our FIRST MSP client from Robin’s campaign! Suddenly we realized, hey, this crazy redhead may actually know something we don’t!
All in all, we have improved our security stack and our reporting and radically changed our marketing. It must have worked because two years ago we broke through the $2 million barrier and jumped up to $2,393,000. Last year, we doubled our MRR, doubled our contracted customers and increased revenue by $1,124,000 to be at $3.5 million!”
Derek Anderson, President & CEO
Biztek Solutions, Inc.
“I started Biztek Solutions, Inc., over 20 years ago out of my bedroom. For the first six years, I had a break-fix model, so I was trading dollars for hours. When I topped out at $125K in revenue, I thought I had ‘made it.’ I was wrong. My business coach and mentor told me, ‘Derek, you’re not an entrepreneur yet. You simply bought yourself a job.’
I discovered Robin Robins’ marketing resources and services a couple of years ago. As a result, last year was our best year ever, with SIGNIFICANT GROWTH. We’ve been on fire. I increased gross revenue by 54% and net profit by a whopping 972%!
Thanks to Technology Marketing Toolkit, their coaches and their marketing campaigns, I’ve enjoyed multiple breakthroughs in the past couple of years. We’ve ‘Robinized’ our website and invested in Robin’s marketing automation and CRM platform. We also defined our sales process and playbook, which led to a 49% conversion rate! And added 12 new clients with $23,395 in MRR and almost $100K in project work, all from Google AdWords.
But we’re not done! We have set a goal to achieve another 50% in growth to hit $3 million gross revenue with at least 12% net profit. Within the next three years, I am focused on growing net profit to $500K+ annually. Then I plan to sell my business and become a coach.”
Brian and Mary Hamilton, Owners
Mad Data IO
“Before starting with Technology Marketing Toolkit, we were always just one storm away from losing everything. We barely made our payments, survived on very little and didn’t have money for Christmas. Sure, we knew WHERE we wanted to go – financial freedom, security, food for our five children and the ability to pay for a vacation without going to a relative’s house – but we just didn’t know HOW to get there.
Our ‘golden ticket’ arrived about four years ago in the form of a letter from Robin Robins. Before we even attended Robin’s Rapid Implementation Workshop, we watched her YouTube videos about how to speak to sales prospects. Robin’s strategy WORKED! We landed $2,500 in new monthly recurring revenue and $35K in project work!
While at the workshop, Brian saw for the first time the ability to sell great products. Mary saw the ability to finally be financially free and take control over her life. Before working with Robin, we were stuck at only $1,500 in MRR. Shortly after meeting Robin, we shot up to over $8.5K in MRR plus $100K in project work.
Three years ago, we began to see the results of implementing Robin’s process and Toolkit. We had just lost a $100K customer the year prior and recently lost another client worth $30K. No problem…by following the Technology Marketing Toolkit formula, we hit our highest gross revenue that year – $536,124! Little did we know that was just the tip of the iceberg.
Last year was absolutely our breakthrough year! We focused on what we were good at – building relationships. By leveraging JV partnerships, cross-selling our clients and learning how to sell, we finished last year at $1.8 million in revenue. This year, we are projecting to hit $2.5 million! And we were finally able to take that nice family vacation!”
5301 Maryland Way,
Suite 300,
Brentwood, TN 37027
Phone: 615-790-5011
E-mail: info@themarketingteam.com
